Conversely, the jewellery industry in the early 20th century launched a campaign to popularise wedding rings for men, which caught on, as well as engagement rings for men, which did not, going so far as to create a false history and claim that the practice had medieval roots. By the mid-1940s, 85% of weddings in the . featured a double-ring ceremony, up from 15% in the 1920s.  Religion has also played a role in societies influence. Islam, for instance, considers the wearing of gold by men as a social taboo ,  and many religions have edicts against excessive display.  In Christianity, the New Testament gives injunctions against the wearing of gold, in the writings of the apostles Paul and Peter. In Revelation 17, "the great whore" or false religious system, is depicted as being "decked with gold and precious stones and pearls, having a golden cup in her hand." (Rev. 17:4) For Muslims it is considered haraam for a man to wear gold .